Optimisation of the conversion rates through expert evaluations

The study

HVB UniCredit Bank is one of the leading banks in Germany. Its core competencies include business with private customers and business customers, SMEs and major, corporate customers that operate internationally, wealth management and the international capital market business. In the context of multi-channel management, the website www.hvb.de plays an ever more important role as an additional sales channel. Facit Digital supports HVB in optimising and increasing the conversion rate of online application processes.  To this end, the processes are subjected to a usability expert evaluation by the user experience specialist of Facit Digital as early as in the concept phase to identify and eliminate process obstacles and problem areas as early as possible.

Blog post on the expert evaluation method