User experience Tracking

Target attainment of the website strategy, measured at regular intervals

The Munich-based mobile telephony provider FONIC, a company belonging to the Telefonica Group, set itself the goal of meeting its customers’ basic needs for communication with a range of simple, clear and fair telecommunication offers at extremely low prices.

Simplicity and clarity are important goals for the user experience on the website as well. Facit Digital supports FONIC with user experience tracking, a research approach that continuously measures the achievement of these and other goals from the user’s perspective. Customers and potential customers are questioned about their satisfaction with the website on a regular basis. In addition to the monitoring of key performance indicators, the results make it possible to derive specific measures for the optimisation of the user experience.