Design and name test

The decision for a new brand identity or a new brand name poses a huge challenge for a company. After all, such a decision affects the entire brand communication.

Facit Digital was tasked by Valamar, a Croatian provider of hotels and resorts, to find out which of the design and name proposals for their holiday resorts were the most appealing and fitting for (potential) customers.

To do so, Facit Digital conducted a design and naming test. (Potential) customers of Valamar were canvassed in an online survey to find out what the prospective holidaymakers thought about the new design and name proposals and what qualities they associated with them.

By means of the test, Valamar was able to realign the branding in accordance with customer opinions.