Social Media Analysis
The Answers are Already There
The brand itself is no longer the sole brand message conveyer. Various target groups are incresingly discussing and commenting on products, issues and brands. Individual, subjective responses accumulate on the web – and in doing so influence both the perception and decisions of millions of people.
An example of a qualitative social media analysis on the topic of riding motorcycles
Qualitative, Deep Analysis of Topics Discussed on Networks.
With social media analyses, we analyze and interpret relevant discussions on the social web. Significant entries are gathered and presented graphically. In qualitative content analyses, our social media specialists sit down and explore the contents of brand, product and media-related discussions extensively.
With regard to analyzing user requirements, a social media analysis is in many cases a wise addition. Here we have access to numerous authentic opinions which users have given voluntarily.
An example of a tonality analysis (sentiment analysis) for Oktoberfest
Social Media Analysis for Many Applications
- Identification of usability problems for consumer electronics
- Requirement analysis for features and content
- Measurement of brand/product and competitor presence
- Identification of relevant brand and product topics
- Early identification of critical content
- Discover trends and attitudes
- Formulate ideas for marketing and communication
- Support for generating ideas
