Ethnographical Study
Dive Into the Living Environment of Your Target Group
Why do users think the way they do? Way do they act the way they do? Such questions are difficult to answer in a typical lab interview, where interviewees leave personal and social frameworks of their lives at the door. At the same time, these questions are relevant for the evaluation and development of new and innovative services. more…
To topRequirement Analysis
Identify User Requirements
Business requirements are often clearly described, while user requirements remain unclear although it is the user who decides the success. We analyze the needs and wants of your users and customers in order to bring your service to its optimal usefulness. more…
To topBest Practice Analysis
Inspiration for User Interface Designs
The best practice analysis expands your pool of knowledge by newly or further-developing your user interface to a variety of very successful examples from competitive environments near and far as well as processes and features with especially good user experience. more…
To topConsumer Lab
Your Own Research Community
In our consumer lab, your customers and users discuss in an online community which is specially set up just for this. Your questions are debated with journals, moderated forums, chats and surveys – as a permanent lead user community or as a temporary instrument also for hard to reach target groups. more…
To topUser Surveys
Get To Know the Users
Would you like to learn more about your user base in order to optimally appeal to them? With the help of online surveys, you receive reliable information about users’ characteristics, interests and viewing habits, and also about the relevance of planned features or requirements for new services. more…
To topSocial Media Analysis
The Answers are Already There
The brand itself is no longer the sole brand message conveyer. Various target groups are incresingly discussing and commenting on products, issues and brands. Individual, subjective responses accumulate on the web – and in doing so influence both the perception and decisions of millions of people. more…
To topWhat Users Want – This is how you find out
Providing users with the right functionalities and content plays a vital role for the utility of the interactive medium and heavily determines success.more...