Multi-channel UX Analysis
Mobile, Social, Classic: Evaluated Across the Board
Companies in this day and age communicate over numerous digital channels with customers and interested parties. Depending on the context, these fulfill various needs. In the multi-channel user experience analysis, we analyze how your target group uses your social meadia, mobile or classic web services and experiences from their use.
Social media apps – important for many smartphone users
What are Mobile and Social Media Commitments Good for?
In this day and age, smartphone apps and social media engagements such as with Facebook are only the beginning for many providers. Success is often measured in the form of downloads or likes. But who are the actual users behind them? Are they actual brand users or would they simply like to be? Do they use different channels parallel? And, most importantly, which fees accomplish the various approaches regarding your communication targets, brand appeal and customer loyalty?
Comprehensive analysis approach
360° View of Your Users
The multi-channel user experience analysis is a holistic measurement which systematically covers all digital channels. It clarifies where there are overlaps in user base helping us to determine in which contexts each use is successful and in how far use contributes to reaching communication targets.
In this way, we identify deficits of each channel and create optimizations for an integral user experience over all channels. Over a long-term monitoring, success of these measurements can be followed.
