Empirical Basis for the Conceptual Design

Not all needs can be verbalized by the users

Providing users with the right features and content plays a vital role in the usefulness of the interactive medium and greatly determines the likelihood of success.

Ideally, a website or app should offer innovative (perhaps even unique) solutions to problems and needs which customers might not even be able to define themselves.

We provide reliable and fact-based input for the conceptual design. In order to identify the wishes and needs of the user, we use a variety of methods:

Additionally, we help to identify and describe prototypical users (so-called personas), typical applications and scenarios (e.g. by use of a special, quantitative user survey analyses). Each target group has different habits and needs.

We will also find you an exceptionally good and innovative approach .