Understanding What the Target Group Wants: Analysis of User Needs

We provide empirical evidence about the target group, their wishes and their abilities and desires. A solid foundation for a successful conception.

Ethnographical Study

Dive Into the Living Environment of Your Target Group

Ethnographical Study

Why do users think the way they do? Way do they act the way they do? Such questions are difficult to answer in a typical lab interview, where interviewees leave personal and social frameworks of their lives at the door. At the same time, these questions are relevant for the evaluation and development of new and innovative services. more…

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Requirement Analysis

Identify User Requirements

Requirement Analysis

Business requirements are often clearly described, while user requirements remain unclear although it is the user who decides the success. We analyze the needs and wants of your users and customers in order to bring your service to its optimal usefulness. more…

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Best Practice Analysis

Inspiration for User Interface Designs

Best Practice Analysis

The best practice analysis expands your pool of knowledge by newly or further-developing your user interface to a variety of very successful examples from competitive environments near and far as well as processes and features with especially good user experience. more…

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Consumer Lab

Your Own Research Community

Consumer Lab

In our consumer lab, your customers and users discuss in an online community which is specially set up just for this. Your questions are debated with journals, moderated forums, chats and surveys – as a permanent lead user community or as a temporary instrument also for hard to reach target groups. more…

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User Surveys

Get To Know the Users

User Surveys

Would you like to learn more about your user base in order to optimally appeal to them? With the help of online surveys, you receive reliable information about users’ characteristics, interests and viewing habits, and also about the relevance of planned features or requirements for new services. more…

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What Users Want – This is how you find out

Providing users with the right functionalities and content plays a vital role for the utility of the interactive medium and heavily determines success.more...

Facit Digital's results have helped us to put our focus more clearly.
Volker Liedtke, responsible for the relaunch of mobile device marketing for Mercedes-Benz's Passenger Car Division