Campaign Pretest
When Not Only the Click Counts
“Why pretests for online advertising? We already have click rates…” This has long been the argument when dealing with optimization of online advertising. In display campaigns which unfold branding and image effects, a new feedback channel is necessary for the adjustment. Our campaign pretest for online advertising delivers this information before the launch – for an efficient use of your media budget from the beginning on. more…
To topOnline Advertising Effect
Elegantly Measure Image Effect Online
For years, only clicks counted as the measurement of all things in online marketing. Today it is clear that image campaigns online are also effective and performance campaigns can display a meaningful image effect. Now, with ROMI Online, there is a fitting reporting tool which demonstrates campaign-induced branding effects and compliments traditional reporting. more…
To topConversion Rate Optimization
The Lever for Marketing Efficiency
Each transaction website must have good performance for registering, ordering and other conversion targets. This is often limited by use hurdles which are overseen in the conceptual design. Our Conversion Lab® analyzes these processes step by step from the user’s perspective. And shows you how you can convert more visitors in order to reach your marketing goals. more…
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