Case Study: On the screen - Wishes and requirements for screen media

Multi-modal study "My screens"

Study for SevenOne Media, using the Consumer Lab

At the end of 2011, we ran a study for SevenOne Media using our Consumer Lab. We investigated how users and possible future users of Smart TV employ the several media on screens and monitors - by asking them in online diaries, forum discussions and remote interviews. In the december issue of the issue Research & Results, our client Martin Krautseder tells more about the study: Auf dem Schirm ("Onscreen", pdf, 576 kB), Quelle: Research & Results

Author Martin Krautsieder is senior research manager at SevenOne Media's department for new media research. Among other things, he is responsible for running studies exploring the increasing convergence of media usage and for researching the implications of Social Media for the ProSiebenSat.1 Group.