Case Study: User Experience Test of Mercedes Benz‘s Mobile Brand Portal

Smartphone-optimized Mercedes Benz brand site

Premium User Experience on the Mobile Website

With the help of their mobile brand portal, Mercedes Benz would like to communicate innovation and expertise. Users who visit the website mercedes.mobi with their smartphones, should be led to models and products directly and media-adequately. A flawless user experience on the mobile website is therefore a high priority.

In order to ensure this, Facit Digital conducted a mobile user experience test for Mercedes Benz with selected representatives of the target group. The test was able to identify central weaknesses of this service regarding intuitive information architecture and accessible user guidance. These were removed with the next relauch making the mobile brand portal one of the most successful mobile websites in the German automotive industry.

The collaboration with Facit Digital brought our mobile brand portal a major step forward toward our goal of providing our smartphone users with the best automobile website in Germany. - Volker Liedtke, responsible for the re-launch of mobile device marketing for Mercedes-Benz‘s Passenger Car division.