Case Study: Expert Evaluation for HVB UniCredit Bank

Account opening with HVB

Optimization of conversion rates with expert evaluations

HypoVereinsbank (HVB) is one of Germany’s leading financial institutions. Their core compentences include business with private and professional customers, both big and small as well as internationally-active corporate clients, but also wealth management and international capital markets. As part of the multi-channel management, the website plays an increasingly important role as an additional marketing channel.

Facit Digital supported HVB with an optimization and subsequent CVR-increase of the application processes. For this, the processes underwent a usability expert evaluation, starting early in the conceptual design phase. >This evaluation was carried out by Facit Digital user experience specialists in order to identify and eliminate process hurdles and problem areas as early as possible.

Facit Digital’s studies helped us to optimize new conceptual designs at an early stage and thus allowed for an effective and sustainable increase in our conversion rate. A big thanks to Facit Digital for the quick and always helpful optimization suggestions.Caroline Fröhlich – Multi-channel Management, UniCredit Bank AG