Case study: Agile accompanying research for the relaunch of Hilti’s global online appearance

The initial test of the formerly existing Hilti website

Accompanying research for a large-scale project

Hilti AG has set itself the goal in the year 2016 to redesign its global website. The website was not only to be designed in a simpler and more attractive way in the users’ perspective and represent the new brand image Besides this, the focus was also on new topics such as editorial contents, personalisation, SEO alignment and responsiveness.

It was our mission to support the development process through accompanying user research and enrich conceptual decisions with quick recommendations for action in the user perspective. We did this with a combination of classic user experience tests and FAST iterations. 

 

 

Axure prototype in use in a FAST iteration.

Ideal interplay between UX tests and FAST

To build up a knowledge base about the future users of the site and to identify good approaches to solution as well as the optimisation requirement, first an initial user experience test was conducted to the old website. In the following period of six months, we supported the development of the new concept with eight FAST iterations. The finished complete concept of the new online appearance was confirmed by us at the end of the project final user experience test.

Focused testing instead of elaborate studies

The agile department of the new website concept provided for the separate development of individual areas. To test the respective development statuses separately, individual focused prototypes were created. This way, the FAST iterations concentrated on the respectively relevant ad hoc questions.

Hilti’s new online appearance on desktop computers and mobile devices.

 

 

Optimal integration in the development process

In order to deliver the insights from the user tests at the right time, the FAST tests were integrated into the existing sprint plan of the development team. It planned a period of five working days from the definition of research questions to the delivery of results.

To meet these requirements, careful planning and close cooperation between all participants was necessary. The project profited, on the one hand, from clearly communicated deadlines and the predefined scheduling of the test dates and, on the other hand, from the strong dedication of Hilti’s project team that observed the interviews continually.

This enabled the direct implementation of the test results without delays and the optimal support for the development. 

The quick study results of Facit Digital have helped us make prompt and soundly reasoned decisions in the users’ interest in the relaunch of our global website. Through the integration of the tests into our sprint planning, our development continued without interruption and we could implement the results directly. – Evelyn Lampert, Global Project Manager, Corporate E-Business, Hilti AG