We study the needs, behavior and experiences of users of interactive media and help our clients to offer convincing digital products and services.
Facit Digital is an independently-operated company within the Serviceplan Group, which is with over 1,000 employees one of the largest network-independent agencies in Europe. In the Munich House of Research we find the answers to all marketing questions - in cooperation with our sister companies, Facit Research, Facit Concept and Facit Health & Life.
We offer:
- Enthusiasm: Our team brings together enthusiasm for the digital world and passion for professionally and pragmatically-applied research.
- Substantiated know-how in a team of economists, psychologists, economical geologists, sociologists, HMI, IT, ergonomic and advertising experts. In the year 2000, we were one of the first usability research providers in the German-speaking world.
- Methodological competence: Our research is successful on a scientific basis – the wide spectrum of research methods is continuously developed and kept up-to-date.
- Implement-oriented: Concentration on feasibility in our recommendations.
- Independency: Independent and neutral consultations.
- International competence: Through our global research network UX Fellows we have access to local expertise in almost all relevant industry countries and emerging markets.
Consulting Team
Christian Bopp
Managing Partner
University degree in commercial studies, Bonn and Heidelberg Universities
- 2007: Founded Facit Digital
- 2000-2006: Founded and led user experience research with the Agency argonauten in Munich
- 1998-2000: Market research at Bosch Siemens Appliances, usability research for appliances
- 1996-1997: Ifo Institute for Economic Research, Munich
Michael Wörmann
Managing Director
University degree in psychology with a focus on ergonomics, consumer behavior and marketing, Würzburg and Padua Universities
- Since 2007: Facit Digital
- 2006: Freelance User Experience Consultant
- 2006: Account Manager with Simpson Carpenter, Munich
- 2000-2005: User experience research with argonauten, Munich
Dorit Horst
Senior Consultant
Masters in ergonomics and human machine interaction, Réné Descartes University, Paris
Masters in coaching psychology, Sydney University
- Since 2011: Facit Digital
- 2011: User Experience Fellow with Piramal Water Private Ltd., India
- 2008-2009: Senior User Experience Consultant for Altima, Paris
- 2004-2008: Human Factors Specialist with Renault, Paris
- 2003-2004: Usability Consultant at Axance and Yuseo, Paris
Sandra Schuster
Consultant
University degree in sociology with a focus on market and advertising psychology, research methodology and consumer behavior, LMU Munich and University of Augsburg
IT Professional
- Since 2010: Facit Digital
- 2009 – 2010: medicaltex, Munich
- 2005 – 2009: up2date Agency for Market Research and Consulting, Munich
Daniel Wolf
Consultant
Masters in Business-Psychology (Market and Advertising Psychologies), University of Applied Management, Erding, B.A. (Hons) in Business Excellence, University of Glamorgan, Wales
- Since 2009: Facit Digital
- 2008: Plan.Net Media, Munich
- 2005-2008: International Roaming & Carrier Services Assistant with o2 Telefónica, Munich
Partners
Facts
- Facit was founded in 1984
- Christian Bopp and Michael Wörmann started doing usability research in 2000
- Facit Digital was founded in 2007
- Proprietors: CEO and Serviceplan Group
- Headquarters: Munich
- Memberships: UX Fellows, Usability Professionals' Association, Esomar
- 600+ in-depth interviews per year
- 160,000+ online interviews per year
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