Facit Digital is your research and consulting partner for successful digital media in Germany.

New interactive products and services are drastically changing consumers’ environments. Facit Digital offers innovative research tools and the necessary know-how in order to make sure that your digital strategy is user-centered and successful.

We study the needs, behavior and experiences of users of interactive media and help our clients to offer convincing digital products and services.

Facit Digital is an independently-operated company within the Serviceplan Group, which is with over 3,000 employees the largest network-independent agency group in Europe. In the Munich House of Research we find the answers to all marketing questions - in cooperation with our sister company Facit Research.

We offer:

  • Enthusiasm:  Our team brings together enthusiasm for the digital world and passion for professionally and pragmatically-applied research.
  • Substantiated know-how in a team of economists, psychologists, economical geologists, sociologists, HMI, IT, ergonomic and advertising experts. In the year 2000, we were one of the first usability research providers in the German-speaking world.
  • Methodological competence: Our research is successful on a scientific basis – the wide spectrum of research methods is continuously developed and kept up-to-date.
  • Implement-oriented: Concentration on feasibility in our recommendations.
  • Independency: Independent and neutral consultations.
  • International competence: Through our global research network UX Fellows we have access to local expertise in almost all relevant industry countries and emerging markets. We make international usability testing as easy as national studies.

Consulting Team

Christian Bopp

Managing Partner

University degree in commercial studies, Bonn and Heidelberg Universities

Before: Led user experience research with the Agency argonauten in Munich, Market research at Bosch Siemens Appliances, usability research for appliances, Ifo Institute for Economic Research, Munich

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Michael Wörmann

Managing Partner

University degree in psychology with a focus on ergonomics, consumer behavior and marketing, Würzburg and Padua Universities

Before: Freelance User Experience Consultant, Account Manager with Simpson Carpenter, Munich, User experience consultant with argonauten, Munich

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Sandra Schuster

General Manager

University degree in sociology with a focus on market and advertising psychology, research methodology and consumer behavior, LMU Munich and University of Augsburg. IT Professional.

Teacher at the Baden-Wuerttemberg Cooperative State University

Before: medicaltex, Munich, up2date Agency for Market Research and Consulting, Munich.

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Elmar Laube

Director Consulting

University degree in economics with a focus on marketing/market research, business informatics, management (Universities of Augsburg and Bonn)

Before: Senior account manager at YouGov (Sectors: Sports, Financial Services, FMCG, Logistics), Senior consultant at (r)evolution market research, Consultant at TNS Infratest, Business development at OmniQuest.

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Florian Völkl

Group Head Consulting

Master in marketing research, University Erlangen-Nürnberg, focuses market research, consumer behaviour, statistics

Bachelor in communication science and business administration, LMU Munich and University of Helsinki

Before: Research consultant at ConSens research and consulting, Nürnberg, GfK Nürnberg 

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Andre Soldwedel

Senior Consultant

Master in economics with a focus on marketing & Controlling, University of Münster

Before: YouGov Germany, Cologne

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Svenja Tietze

Senior Consultant

Master in Social Sciences, HU Berlin, with a focus on quantative methods

Bachelor in Political and Social Studies, University of Würzburg and Université de Genève

 

Before: Research Consultant at smartcon GmbH, Mainz

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Susanne Böck

Consultant

Master in marketing, University Erlangen-Nürnberg, focus marketing research

Bachelor in business administration, University Eichstätt-Ingolstadt

Before: Market research specialist at Infraquest (Munich), OPINION Market Research & Consulting (Nuremberg)

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Dörte Maasch

Consultant

Master of science in information science, University of applied sciences Darmstadt. B.A. of information and dokumentation, University of applied sciences Potsdam

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Thomas Pfab

Consultant

Bachelor of Engineering in sociology & basic statistics, LMU Munich

Focus: Quantitative empirical statistics, multivariate panel data analysis

Before: Workstudent at Facit Digital

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Nora Busche

Consultant

Masters degree in communication sciences at Johannes-Gutenberg-University and Universidad de Navarra with a focus on media impact research and empirical methods

Before: GfK Austria, Vienna

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Ines Staab

Consulting

Bachelor of Arts in Media Management, Hochschule RheinMain, Wiesbaden with a focus on digital media

Before: XING AG, Otto Group

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Theresa Amberger

Consulting

Master of Arts Communication Studies, Ludwig-Maximilians-University of Munich, focus: political persuasion, empirical methods, crisis communication

Previous: Project manager for content marketing at Fashion Communications, Munich

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Dominik Zerr

Consulting

Bachelor of Arts in Social Sciences, University of Augsburg with a focus on media and communication 

Before: AutoScout24 GmbH (Munich), LivaNova PLC (Munich)

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Marion Dirnberger

Consulting

Bachelor of Arts in Communication Psychology, University of Zittau/Görlitz with a focus on multimedia psychology

Before: BSH Hausgeräte GmbH, Munich

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Anna Katharina Borufka

Consulting

Bachelor of Science in Geography with a focus on statistics, Ludwig Maximilian University of Munich

Before: Research Assistant at the institute of statistics, Ludwig Maximilian University of Munich

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Franziska Michels

Consulting

Master of Science in Cognitive Neuroscience with a focus on Learning, Memory and Plasticity, Radboud Universiteit Nijmegen (NL)

Master trainee program during studies at Donders Institute for Cognitive Neuroimaging

Before: Research Assistant at Donders Institute for Cognitive Neuroimaging, Nijmegen (NL)

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Moritz Flues

Consulting

Master of Arts in European Ethnology at Bamberg University with a focus on human-computer-interaction

Bachelor of Arts in Cultural Geography at University of Erlangen-Nürnberg

Before: Intern at Facit Digital

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Facts

  • Established: 2007 (Facit Research: 1984)
  • Shareholders: CEOs and Serviceplan Group
  • Headquarter: Munich, Germany
  • Memberships: UX Fellows, User Experience Professionals' Association (UXPA), German UPA
  • 1000+ in-depth interviews per year
  • 200,000+ online interviews per year

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Subscribe to The Digital Experience, our quarterly Newsletter (in German).

Working together was a lot of fun.
Beate Hasenzahl, Senior Manager of TV Proposition Management, Vodafone D2 GmbH